Makeup products serve various purposes, ranging from basic skincare to creative expression. Here are the most common categories:

1. Base Products

   • Foundation: Used to create an even skin tone. Available in liquid, cream, and powder forms.
   • Concealer: Covers blemishes, dark circles, or discolorations.
   • Primer: Prepares the skin, ensuring makeup lasts longer and looks smooth.

2. Eye Makeup

   • Eyeshadow: Adds color and depth to the eyelids.
   • Mascara: Enhances the length and thickness of eyelashes.
   • Eyeliner: Defines the eyes with pencils, gels, or liquid formulas.

3. Lip Products

   • Lipstick: Adds color to the lips, with variations in gloss, matte, and satin finishes.
   • Lip Liner: Defines the shape of the lips and prevents lipstick from feathering.
   • Lip Gloss: Provides shine and hydration to the lips.

4. Cheek Products

   • Blush: Adds a healthy color to the cheeks.
   • Bronzer: Gives a sun-kissed glow to the skin.
   • Highlighter: Adds a luminous glow to the high points of the face.

5. Special Effects Makeup

   • Used for film and theater to create transformative looks, from old-age effects to fantasy creatures.

While makeup was traditionally associated with women, the stigma surrounding men using cosmetics has diminished. Male makeup focuses primarily on subtle enhancement and skincare:

• BB/CC Creams: Lightweight tinted creams for even skin tone.
• Brow Gel: Keeps brows in shape and provides a fuller appearance.
• Concealers: Covers acne scars or dark under-eye circles.
• Beard Fillers: Used to fill patchy beard areas for a fuller look.
• Lip Balm: Hydrates and smooths lips.

Male makeup is commonly used by actors, musicians, newscasters, and other public figures who rely on flawless appearances.

Makeup for women covers a broader range, including everything from subtle enhancements to bold artistic looks. Many women use it as a form of self-expression, confidence-boosting, or to align with social standards. Current trends include:

• No-Makeup Makeup Look: Focus on natural beauty with minimal makeup.
• Glam Looks: Highlighted by bold colors, heavy eyeliner, and contouring.
• Seasonal Trends: Makeup styles change with the seasons, from pastel colors in spring to deep, warm hues in fall.

In the film industry, makeup plays a critical role in character creation. Makeup artists work behind the scenes to ensure the actors appear camera-ready and in character. Key types of makeup used in movies include:

• Beauty Makeup: Ensures actors appear flawless under lighting and high-resolution cameras.
• Character Makeup: Creates distinct character looks, such as period makeup for historical films.
• Prosthetics and Special Effects Makeup: Transforms actors into monsters, aliens, or elderly characters.
• Blood and Gore Effects: Used in action and horror movies to simulate wounds and injuries.

Famous makeup artists, like Rick Baker and Stan Winston, have revolutionized the industry with their work in special effects makeup.